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Partner with National Boyfriend Day

A fixed date every 3 October, and a natural fit for gifts, dining, grooming, cards and dating.

National Boyfriend Day is a fixed date in the calendar, with a ready-made reason for people to buy, book and share. We work with a small number of brands each year to make the most of it.

Who it suits

  • Jewellery and gifts
  • Florists
  • Restaurants and bars
  • Grooming and fashion
  • Dating apps
  • Greetings cards

What we can do together

Sponsor The Boyfriend Report

Our annual research into how people show their boyfriends they care, built from the Boyfriend Census. Your brand on the report and on the press release that goes with it.

Present the games

Put your name on the Boyfriend Census or the Best Boyfriend Gesture vote, with offers for players who choose to hear from partners.

Feature in the ideas

A clearly labelled sponsored idea or gift guide on this site, in front of people planning for the day.

Media and social

Press releases, spokespeople, social content and broadcast interviews around the day.

We label all sponsored content clearly, and we only pass on contact details from people who have ticked a box to hear from partners.

Talk to us

Tell us a little about your brand and what you have in mind, and we will come back to you within two working days.